In this context, it’s short for “search engine optimization” and the blog keeps reminding me that my SEO rankings are probably two steps below wretched. I just Googled “Shawn Bakken” epilepsy and this website came up 7th on the list, which I wouldn’t have minded as much if my YouTube page hadn’t been 5th.
So I’m taking a little SEO for Beginners course because one of the best ways to make people aware about epilepsy… well, they can’t become aware of something that they can’t find. I don’t know how effective it’ll be—the odds of claiming the top spot from a blog that has about 16 years of content isn’t likely—but leapfrogging my YouTube page would be a good start.